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In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, welcomes a new guest every week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill askes "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!
It’s Friday and time for Ep. 6 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill goes on a rant about specific social posts that slam branded merchandise suppliers and why those posts accomplish nothing. After that, Bill is joined by Alex Paschal from Warwick where they talk about specific professional lessons they’ve learned that have helped them in their personal lives and what they have learned from role models (and what they hope to teach). Plus, Bill asks Alex some awkward “Five Easy Questions” that you don’t want to miss.
A HUGE thanks to our friends at CoasterStone for sponsoring this fine broadcast! With a combination of stone-cold quality, striking decoration, low cost-per-impression, and unmatched value, CoasterStone will help you make a rock-solid impression with your clients. Email them at promo@coasterstone.com today!
It’s Friday and time for Ep. 5 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on DOGE as it relates to the promotional products industry why this makes LEAD from PPAI more important than ever. After that, Bill is joined by Lindsay Bons from IDLine to talk about the importance of building strong business relationships and tactfully bridging the age gap. Plus, as always, Bill asks Lindsay “Five Easy Questions” to get to know her a bit better.
A BIG thanks to our good pals over at Seven Sourcing for sponsoring this fine broadcast. It’s 2025 and time to elevate your offerings with fully custom branded merchandise. Russ Mogell and his team will demystify the custom overseas sourcing process and make YOU the hero of their brand story. Email them at sales@sevensourcing.com today!
Time for Ep. 4 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares some thoughts on tariffs and how toxic the conversation has become and how the fact that Super Bowl ads come out make the gameday experience “less than.” After that, Bill is joined by Brett Schaffer from Soapbox to talk about the most memorable Super Bowl ads – both good and bad and how each of them is integrating AI into their everyday businesses. Plus, as always, Bill asks Brett “Five Easy Questions” to get to know him a bit better.
A HUGE thanks to our friends at Artwork Services USA for sponsoring this fine broadcast. When you’re looking for the right partner to help you hit your 2025 goals, AWS is ready to work with you. Whether its Virtual Assistants, ERP solutions designed for the promo industry, or even an entire website, AWS has you covered. Visit them at artworksolutionsusa.com today!
Time for Ep. 3 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on the passing of Fred Albrecht and some very questionable (and irritating) email marketing practices before being joined by Brittany Frase from HIRSCH where they discuss shedding bad industry energy and who Bill’s promo grandpa (i.e., mentor) is in the industry. Plus, as always, Bill asks Brittany “Five Easy Questions” to get to know her a bit better.
A HUGE thanks to our friends at SHEPENCO for sponsoring this fine broadcast. For 92 years – and four generations – SHEPENCO has defined stability in the branded merchandise industry. When your clients have a need for the best writing instruments available, visit shepenco.com!
Time for Ep. 2 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares the best and worst parts of his week in Las Vegas before being joined by Josh Ellis from PPAI where they discuss the value of consumer branding on children’s toys and how one might handle the first week in a new job. Plus, as always, Bill asks Josh “Five Easy Questions” which were…uncomfortable.
A HUGE thanks to our friends at BEL Promo for sponsoring this fine broadcast. Beyond the deep inventory and low minimums, BEL Promo is now offering 2-day production on a large number of their fabulous merchandise. Head over to belpromo.com to learn more! 2-day production? Yeah, you can BEL Promo that!
And here we go with Ep. 1 of the Between 2 Brands podcast with your host, Bill Petrie. This week Bill shares some thoughts on the end of the Promo UPFront podcast and his plans for this new piece of content before being joined by the one and only Nick Lateur from Merch.ai discussing topics that range from rebranding the Gulf of Mexico to how restaurant branding influences eating habits on the road. Plus, as always, Bill asks Nick “Five Easy Questions” which you do NOT want to miss.
A HUGE thanks to our friends at CoasterStone for sponsoring this inaugural broadcast! When you’re looking for rock-solid branded merchandise that’s unmatched in quality, durability, and gorgeous edge-to-edge decorating, look no further than CoasterStone. Email them at promo@coasterstone.com to start your next project today!