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In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, welcomes a new guest every week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill askes "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!
It’s Friday and time for Ep. 14 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill discusses a tradition unlike any other – Masters merch (and what we can learn from it)! After that bit of fun, he is joined by the Branding Badass herself, Joelly Goodson, where she flips the script and grills Bill like a cheese sandwich by asking him some direct questions! Afterwards, Bill reclaims control of the podcast and asks Joelly “Five Easy Questions” so we can all get to know her just a bit better.
A BIG thanks to our good friends at CoasterStone for sponsoring this fine broadcast. When you’re looking for rock-solid merch for your clients, look no further than CoasterStone – home of the ORIGINAL absorbent stone coaster! Email them at promo@coasterstone.com!
It’s Friday and time for Ep. 13 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on how the branded merchandise industry is reacting to the tariffs (hint – it’s not with a lot of grace). After that bit of volatility, he is joined by the Chief Excitement Officer of Taco ‘Bout Pins, Hillary Morris, where they chat about how to avoid epic fails and, instead, experience triumphant success when it comes to a rebranding and play a little branding game. Afterwards, Bill asks Hillary “Five Easy Questions” so we can all get to know Hillary just a wee bit better.
A HUGE thanks to our good pals over at Seven Sourcing for sponsoring this epic podcast. When you’re looking to turn a great idea into something that becomes part of your client’s iconic brand, email sales@sevensourcing.com and they will help you deliver bespoke fully-custom merch without the headaches.
It’s Friday and time for Ep. 12 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares a passionate “Billitorial” on why April Fools’ Day is a garbage holiday. After that bit of business, he is joined by the new President and CEO of PPAI, Drew Holmgreen, where they chat about the branding (and rivalry) of their alma maters and marketing the Promotional Products Education Foundation (PPEF) to the industry. Afterwards, Bill asks Drew “Five Easy Questions” to get to know him better – you won’t want to miss that!
A HUGE thanks to our good pals over at Shepenco for sponsoring this almost-teenage podcast! Looking for the original eco-friendly merch for any Earth Day client function, Shepenco has you covered with an amazing array of sustainable writing instruments. Visit them at shepenco.com today!
It’s Friday and time for Ep. 11 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his Spring Break experience with one of his sons and why it’s finally time for Adult Spring Break. After that bit of nonsense, he is joined by the one and only Mandi Rudd from Genumark where they talk about what gives them the most career joy before diving into those pesky “Five Easy Questions” – and we mean NO disrespect!
A BIG thanks to the good strongs over at Coasterstone for sponsoring this fine podcast. When your clients are looking for rock-solid branded merchandise that will be kept and used for years to come, email David Glenn at promo@coasterstone.com and he will help you find the perfect merch solution!
It’s Friday and time for Ep. 10 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill takes a look at the bizarre merch drop from New Era and Major League Baseball – and the lesson we can learn from it. After that, he is joined by Travis Powell from Blue Phoenix Branding where they take a deep dive into the branding of movies and the overall movie-going experience before Travis is subjected to “Five Easy Questions” that you do NOT want to miss!
A BIG thanks to our pals over at BEL Promo for sponsoring this fine podcast. When your clients ask you for merch available, with low minimums, epic decoration, and two-day production, you can tell them “I can absolutely BEL Promo that!” Check out all the fantastic merchandise options at belpromo.com today!
It’s Friday and time for Ep. 9 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill is joined by the one and only Kirby Hasseman where they unveil the 2025 PowerHouse Women of Promo list! This is easily the favorite podcast of the year and the most fun to record. Trust us, you don’t want to miss this episode.
A BIG thanks to our friends over at Seven Sourcing for sponsoring this fine podcast. When you're ready to elevate yourself from just a "promotional products distributor" to a true partner who delivers exactly what your clients crave – unique, custom-branded merchandise designed specifically for them – reach out to them at sales@sevensourcing.com.
It’s Friday and time for Ep. 8 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about brand loyalty when the product you seek is experiencing scarcity and no longer a premium due to insane pricing. Afterwards, Bill is joined by Dana Geiger from The Premier Group where they talk about common challenges brands face, the biggest hurdle that distributors have to overcome to successfully market their businesses, and Bill’s “dream guest!” As is our custom, Bill asks Dana some awkward “Five Easy Questions” that you do NOT want to miss!
A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season 1 of their new podcast, “Voice & Force”? Well, you do now and the completely bingeable first season covers PPAI 100! Head over to ppai.org/podcast to listen!
It’s Friday and time for Ep. 7 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill does a quick industry news roundup where he discusses the “Stanley vs. Stanley” lawsuit and the fact that PPAI Expo was officially a waste-free event! Afterwards, Bill is joined by David Shultz from commonsku where they talk about how the promotional products industry is handling tariff uncertainty and what inspired Bill to take up (gulp) running. As is our custom, Bill asks David some awkward “Five Easy Questions” that aren’t to be missed...and there might be a rapid fire at the end!
A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season 1 of their new podcast, “Voice & Force”? Well, you do now and the completely bingeable first season covers PPAI 100! Head over to ppai.org/podcast to listen!
It’s Friday and time for Ep. 6 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill goes on a rant about specific social posts that slam branded merchandise suppliers and why those posts accomplish nothing. After that, Bill is joined by Alex Paschal from Warwick where they talk about specific professional lessons they’ve learned that have helped them in their personal lives and what they have learned from role models (and what they hope to teach). Plus, Bill asks Alex some awkward “Five Easy Questions” that you don’t want to miss.
A HUGE thanks to our friends at CoasterStone for sponsoring this fine broadcast! With a combination of stone-cold quality, striking decoration, low cost-per-impression, and unmatched value, CoasterStone will help you make a rock-solid impression with your clients. Email them at promo@coasterstone.com today!
It’s Friday and time for Ep. 5 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on DOGE as it relates to the promotional products industry why this makes LEAD from PPAI more important than ever. After that, Bill is joined by Lindsay Bons from IDLine to talk about the importance of building strong business relationships and tactfully bridging the age gap. Plus, as always, Bill asks Lindsay “Five Easy Questions” to get to know her a bit better.
A BIG thanks to our good pals over at Seven Sourcing for sponsoring this fine broadcast. It’s 2025 and time to elevate your offerings with fully custom branded merchandise. Russ Mogell and his team will demystify the custom overseas sourcing process and make YOU the hero of their brand story. Email them at sales@sevensourcing.com today!
Time for Ep. 4 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares some thoughts on tariffs and how toxic the conversation has become and how the fact that Super Bowl ads come out make the gameday experience “less than.” After that, Bill is joined by Brett Schaffer from Soapbox to talk about the most memorable Super Bowl ads – both good and bad and how each of them is integrating AI into their everyday businesses. Plus, as always, Bill asks Brett “Five Easy Questions” to get to know him a bit better.
A HUGE thanks to our friends at Artwork Services USA for sponsoring this fine broadcast. When you’re looking for the right partner to help you hit your 2025 goals, AWS is ready to work with you. Whether its Virtual Assistants, ERP solutions designed for the promo industry, or even an entire website, AWS has you covered. Visit them at artworksolutionsusa.com today!
Time for Ep. 3 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on the passing of Fred Albrecht and some very questionable (and irritating) email marketing practices before being joined by Brittany Frase from HIRSCH where they discuss shedding bad industry energy and who Bill’s promo grandpa (i.e., mentor) is in the industry. Plus, as always, Bill asks Brittany “Five Easy Questions” to get to know her a bit better.
A HUGE thanks to our friends at SHEPENCO for sponsoring this fine broadcast. For 92 years – and four generations – SHEPENCO has defined stability in the branded merchandise industry. When your clients have a need for the best writing instruments available, visit shepenco.com!
Time for Ep. 2 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares the best and worst parts of his week in Las Vegas before being joined by Josh Ellis from PPAI where they discuss the value of consumer branding on children’s toys and how one might handle the first week in a new job. Plus, as always, Bill asks Josh “Five Easy Questions” which were…uncomfortable.
A HUGE thanks to our friends at BEL Promo for sponsoring this fine broadcast. Beyond the deep inventory and low minimums, BEL Promo is now offering 2-day production on a large number of their fabulous merchandise. Head over to belpromo.com to learn more! 2-day production? Yeah, you can BEL Promo that!
And here we go with Ep. 1 of the Between 2 Brands podcast with your host, Bill Petrie. This week Bill shares some thoughts on the end of the Promo UPFront podcast and his plans for this new piece of content before being joined by the one and only Nick Lateur from Merch.ai discussing topics that range from rebranding the Gulf of Mexico to how restaurant branding influences eating habits on the road. Plus, as always, Bill asks Nick “Five Easy Questions” which you do NOT want to miss.
A HUGE thanks to our friends at CoasterStone for sponsoring this inaugural broadcast! When you’re looking for rock-solid branded merchandise that’s unmatched in quality, durability, and gorgeous edge-to-edge decorating, look no further than CoasterStone. Email them at promo@coasterstone.com to start your next project today!