The Powerhouse Women of Promo List

2025 Edition

Last Friday, Kirby Hasseman joined me on the Between 2 Brands Podcast to unveil our annual list of “Powerhouse Women in Promo.” For the past seven years, we’ve recorded and dropped this podcast to not only recognize, but celebrate the women who are setting trends, shaking things up, and pushing an entire industry forward. However, I get one question every year – and it’s one that’s never truly been answered:

Why is this list important to you?

For me, this list isn’t just about celebration – it’s about recognition. It’s a list to acknowledge the incredible contributions women make in overall industry, leadership, and everyday life while also recognizing the challenges that still need to be tackled. Progress has been made, but there’s always more work to do. So today, let’s amplify voices, support equality, and appreciate the women who make the world – and our industry – better every single day.

Below is the list of all the wonderful women Kirby and I singled out this year. However, I would encourage you to listen to the podcast as it explains the why of each person and gives life to every selection that eclipses the list below. You can find the podcast by clicking here, by searching “Between 2 Brands” on your podcast platform of choice, or watching on YouTube by visiting the brandivate channel by clicking here.

Last, thank you to all these game-changing ladies who are all helping us reach new heights.

Distributor Woman to Watch

• Liza Sachs – Kaeser & Blair

• Kara Keister – Social Good Promotions

• Karie Cowden – Whitestone Branding

• Stephanie Hinkle – MadeToOrder

Supplier Woman to Watch

• Amanda Maynord – HIRSCH

• Jenna Quaranta (JQ) – HPG

• Lindsey Bons – IDLine

•  Ashley Colautti – Spector & Co.

Service Provider Woman to Watch

• Halle Moore – PromoCorner

• Jessica Gibbons-Rauch (JGR) - PPAI

• Heather Mangold – PPAI

• Sarah Remple – commonsku

Woman on the Rise

• Kyla Powell-Emery – Blue Phoenix Branding

• Nina Bui – HPG

• Jill Strinkorb – California Tattoos

• Lindsey Bons – IDLine

Janelle Nevis Memorial Woman Trailblazer

• Samantha Kates – Spector & Co.

• Susan Lewandowski – BEL Promo

• Dawn Olds – Retired

• Joelly Goodson – BAMKO

Tee Hamilton Memorial Creative Woman

• Hillary Morris – Taco ‘Bout Pins

• Mandi Rudd – Genumark

• Natalie O’Leary – BAMKO  

• Taylor Borst – American Solutions for Business

Charity Gibson Social Media Woman of Distinction

• Nenette Gray – Lemonade Creative Marketing

• Savannah Dmytriw (Merch Girly) – Team SCG

• Natasha Rawls – MRL Group

• Johanna Gottlieb – Genumark

Woman You’d Hire to Run Your Company

• Brittany Frase – HIRSCH

• Jade Crider – Hasseman Marketing

• Jamie Watson – Certified Marketing Consultants

• Samantha Kates – Spector & Co.