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Your Critics Are Probably Right
Listening honestly to criticism can be your best tool for innovation. Nobody enjoys being criticized. And yet, if you want to grow -...
Bill Petrie
Feb 243 min read
28 views
0 comments

Between 2 Brands Podcast Ep. 6 - Alex Paschal
A HUGE thanks to our friends at CoasterStone for sponsoring this fine broadcast! With a combination of stone-cold quality, striking...
Bill Petrie
Feb 211 min read
75 views
0 comments

Embracing Change to Thrive
What Van Halen taught us about succeeding after an unplanned exit. Change. Just saying the word out loud makes people in the promotional...
Bill Petrie
Feb 173 min read
32 views
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Between 2 Brands Podcast Ep. 5 - Lindsay Bons
A BIG thanks to our good pals over at Seven Sourcing for sponsoring this fine broadcast. It’s 2025 and time to elevate your offerings...
Bill Petrie
Feb 141 min read
109 views
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Explaining the Unexplainable
Harnessing the power of storytelling in your business I attended Texas A&M University, which means I've participated in traditions that,...
Bill Petrie
Feb 103 min read
66 views
0 comments

Between 2 Bands Ep. 4 - Brett Schaffer
A HUGE thanks to our friends at Artwork Services USA for sponsoring this fine broadcast. When you’re looking for the right partner to...
Bill Petrie
Feb 71 min read
69 views
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Constant Gentle Pressure
Transform how you serve your clients. In the world of branded merchandise, where relationships and reputation often trump basic...
Bill Petrie
Feb 33 min read
122 views
0 comments

Between 2 Brands Ep 3. - Brittany Frase
A HUGE thanks to our friends at SHEPENCO for sponsoring this fine broadcast. For 92 years – and four generations – SHEPENCO has defined...
Bill Petrie
Jan 311 min read
132 views
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It's Time to Say "No" to the Yes Man
Open the door to idea sharing and collaboration. Few things in my life have put more fear into me than entering the real world after...
Bill Petrie
Jan 273 min read
35 views
0 comments

Between 2 Brands Ep. 2 - Josh Ellis of PPAI
A HUGE thanks to our friends at BEL Promo for sponsoring this fine broadcast. Beyond the deep inventory and low minimums, BEL Promo is...
Bill Petrie
Jan 241 min read
116 views
0 comments
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